About
Ali — CRO & Ecommerce for the region
I help Lebanese ecommerce brands solve local buying frictions — from dual-currency pricing to cash-on-delivery refusals. Over the past decade I’ve run experiments, shipped fixes, and documented results so teams can act quickly.
5+ years ecommerce
Regional launches
Conversion experiments
Philosophy
I treat ecommerce like documented engineering: hypotheses, measurement, and repeatable implementations. Work is delivered as clear recommendations so teams can act fast.