Pricing & Currency
Should You Price in USD or LBP? A Guide for Lebanese Online Stores
Should your ecommerce store price products in USD or LBP? Nine times out of ten it should be USD, and here is why, plus the one exception where LBP still wins.
Conversion Research
Helping Lebanese ecommerce brands launch and scale.
I partner with ecommerce founders in Lebanon, whether they're just starting out or already scaling, to build stores that perform and solve the local market problems slowing them down.
Clients
Brands I've helped grow
What I Fix
Common ecommerce problems I solve
Practical experiments, focused fixes, measurable uplift — built for the region.
Launching in Lebanon — build the right offer, pricing, checkout, and COD setup for the Lebanese market.
Dual-currency pricing — strategies for USD/LBP/AED pricing and local trust.
Testing offers — test bundles, discounts, quantities, and promotions to find what actually converts in Lebanon.
Checkout friction — simplify flows and reduce abandonment.
COD refusals — fix delivery/payment mismatch to lower refusals.
Average order value — use bundles, upsells, cross-sells, and quantity offers to increase AOV without relying on more traffic.
Customer retention — build practical follow-up, repeat-purchase, and reactivation strategies for Lebanese customers.
Trust gaps — add practical social proof and micro-credibility.
Latest
Latest insights
Platform Choices
Starting a Private Label Ecommerce Brand in Lebanon: The 2026 Guide
Thinking about private labeling in Lebanon? Here's a free, no-fluff guide covering sourcing, shipping, and branding to get you started.
Marketing & Seasonal
5 Reasons Why Lebanese Ecommerce Brands Fail
Most Lebanese ecommerce brands fail for the same five reasons: a weak site, a broken offer, no retention, no creative strategy, no market research — and what fixes each.
Ready to improve conversions?
Book a store review and get prioritized fixes you can ship.